PREGNANCY+ and BABY+ Privacy Notice
This privacy notice was last updated on May 9 2022
Pregnancy+ and Baby+ provide insights into your pregnancy, well-being and baby's development, as well as personalized content, messages, tips and other services ("Services"). This Privacy Notice is meant to help you understand our privacy practices when you use our Services, including what data we collect, why we collect it, and what we do with it, as well as your individual rights.
This Privacy Notice applies to personal data processed by the apps, which are controlled by Philips Consumer Lifestyle B.V., or any of its affiliates or subsidiaries ("Philips", "our", "we" or "us").
Unless specified otherwise, all sections of this notice apply to both apps.
What Information and Personal Data do we collect and for which Purposes?
We receive or collect information and personal data, as described below, when we provide our Services, including when you access, download, install the apps. We may use this personal data to perform the Services based on your consent or as requested by you as a contractual necessity, to operate, provide, improve, customize, support and market our Services based on our legitimate interest, or to comply with a legal obligation to which we may be subject. If you do not want us to collect and process your personal data, you may not be able to use the Services.
Sensitive Personal Data
Before we collect sensitive personal data, we will inform you and ask your explicit consent. You may withdraw your consent at any time, without affecting the lawfulness of processing based on consent before withdrawing your consent.
This data includes:
Baby+ and Pregnancy+
Your relationship to baby
Date baby is born
Your uploaded pictures
Your weekly notes
Your diary entries and memories
Your doctor's visits (personal notes that you may wish to record, such as pregnancy weight, blood pressure, foetal heart rate, time and date of appointment, and name and profession of health care provider)
Your favorite baby names
Your shopping list
Details of multivitamin and other products that you use, and which brands you recognize
Your hospital bag list
Your birth plan
Your to-do list
Mother's belly pictures
Baby's growth data
Baby's sleep data
Baby's feed data
Baby's tooth data
Baby's nappy data
Baby's medication (personal notes that you may wish to record, such as dose, name and label)
Baby's vaccines (personal notes that you may wish to record, such as name and reaction)
Baby's doctor's visits (personal notes that you may wish to record, such as weight, time and date of appointment, and name and profession of health care provider)
Mother's breastfeeding data
You can upload this data to the apps. If you create an account and provide us your explicit consent we will securely store your data. That way we can ensure you are securely backed up.
Subject to your choices, we use your data to give you insights into your pregnancy, your well-being and your baby's development, and to provide you with personalized content, messages and tips. We may do this by sending you emails, push notifications and in-app messages.
We ask you not to send or disclose any other sensitive personal data (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the app or otherwise to us.
We collect your personal data when you create an account. You may login to the app using a Philips account or by using your social media profile, including your Apple account.
The personal data we collect may include your username, name, age (optional), email address, gender (optional), relation to baby (relative or friend), language, due date, location (city/country level) and password. We also process information on your app usage, including your session, login and authentication details, which we use to manage your account.
If you choose to log in via social media, the personal data we collect may include your basic public profile (e.g., profile photo, identifier, gender, profile URL, birthday, homepage, and location) and email for authentication purposes. In this case, your social media provider may collect information on the fact that you are using the app and logging in using your social media account. Please read your social media provider’s privacy notice (e.g., Facebook, Google, Apple) to learn about its privacy practices.
When you login using Facebook, you enable Facebook to process the following information via the Facebook SDK:
Configuration data. After a user has logged in, Facebook makes periodic background requests to manage the lifetime of the access token automatically.
Error information. Facebook captures error information, including during initialization of the login, which may include a user ID of individuals who are logged in to Facebook.
Short-term data. Facebook measures some user activity for purposes of managing fraud and abuse. This data is only retained for a very short period for those not logged in to Facebook.
We use your Account Data to create and manage your account and provide personalized Services. You can use your account to securely login to the app. If you create a Philips account to login to the app, we will send you a welcoming email to verify your username and password, to communicate with you in response to your inquiries, to send you strictly service-related announcements, or direct marketing communications in case you have provided consent. You may also use your Philips account to order or register a Philips product or service, participate in a promotion or game, participate in a social media activity related to a Philips promotion (for example clicking "like" or "share"), and participate in product testing or surveys.
Cookies & Personalization
When using the app, you can choose between to 2 different experiences.
In addition to the above, the app uses your advertising ID. This allows us to provide you with a customized journey and/or personalized advertising across multiple channels based on the evaluation of your interests and preferences. Based on your advertising ID, we may show you interest-based advertising regarding Philips products and services in our app or through our partner External Media channels, such as Facebook, Google and Pinterest. Our Advertising Partner (Google) may independently use your advertising ID to further personalize the advertisements shown in the app. You can change your preferences in the settings of the app at any time.
If you opt-in to receive promotional communications about Philips products, services, events and promotions that may be relevant to you based on your preferences and online behavior, we may send you marketing and promotional communications via email, phone and other digital channels, such as mobile apps and social media. To be able to tailor the communications to your preferences and behavior and provide you with a more relevant and personalized experience, we may analyze and combine your personal data. You may opt-out and unsubscribe from such communications at any time.
When you participate in a survey, we collect your personal data. The personal data we collect includes your responses, which may relate to your opinion and experience when interacting with our Services or third party services, as well as information about your pregnancy or about any other mother and child care topics.
We process your survey data in combination with the analytics information we collect when you use the apps. We use this data to gain an understanding of our users, and use these insights to improve our apps and services in the Philips mother & childcare domain. To do so, we analyze and aggregate your information and answers.
Sometimes we run surveys in collaboration with selected partners. We only share aggregated results and insights with our partners. For instance, "50% of our users have a baby monitor". For clarity, no personal data is shared with our partners.
We use Survey Monkey to run our surveys. Survey Monkey processes your personal data on behalf of Philips in accordance with this notice.
Customer Support Data
You may provide us with information related to your use of our Services, including your interaction with Philips, and how to contact you so we can provide you customer support. We operate and provide our Services, including providing customer support, and improving, fixing and customizing our Services. We also use your information to respond to you when you contact us.
We may combine your personal data, including account data, other data provided by you, Device data, cookies, location data, data collected during your interactions and usage of the Philips digital channels, such as social media, websites, emails, apps and connected products, IP address, cookies, device information, communications you click on or tap, location details and websites you visit.
Subject to your choices, we may analyze your combined data to provide you with the Services, such as to give you insights into your pregnancy, your well-being and your baby's development, and deliver personalized content, messages and tips in accordance with this notice. We may also use this data to improve the content, functionality and usability of the apps and Services, as well as to develop new products and services in the mother & childcare domain.
Ratings and Reviews Data
If you write a review or rate the apps on the app stores, we may process such information to respond to your comments and questions, understand how you feel when using the apps, get familiar with your general perception of the apps and our brand, and use these insights to improve the apps. We can only see your app store username, ratings, comments and any other detail you decide to share with us or make publicly available. Unless you require us to do so, we do not link this information to your account credentials or any other information we hold from you. When you require customer support, we may use your data to follow-up on your case and guide you through our customer support process in accordance with this notice.
The apps may request your permission to access your phone or sensors (e.g. camera, Wi-Fi) or other data (e.g. photos, agenda or contacts) on your mobile device. We use such data only when needed to provide you the Services and only after you have provided consent.
Wifi. The apps require WIFI connection to connect to the internet. You can at any time block WIFI connection through the settings of your mobile device.
Camera or Photo Gallery (optional). If you add a picture to your profile, the apps require permission to access your mobile device's camera or photo gallery.
Calendar (optional). The apps allow you to copy your appointments to your mobile device calendar.
Apple Health (optional). If you are using iOS, you can authorize the app to read data from Apple’s Health App as well as to write data to Apple’s Health App. Subject to your choices, you may share information such as your weight. Philips’ cloud solutions do not sync with Apple. This means that the exchange of data only happens locally in your mobile device.
Sharing your personal data with others
Philips may disclose your personal data to third party service providers, business partners, or other third parties in accordance with this Privacy Notice and/or applicable law.
Affiliates and Service providers
We may share your data with other Philips entities that are part of the Philips Group. For instance, some Philips entities may help us manage the app infrastructure or manage your inquiries. Only people that strictly require access to fulfil their jobs will process your data. We also work with third-party service providers that help us operate, provide, improve, understand, customize, support and market our apps.
We may share your personal data with the following service providers:
IT, survey and cloud providers. These service providers deliver the necessary hardware, software, networking, storage, transactional services and/or related technology required to run the apps and/or provide the Services.
Analytics providers. These service providers deliver the necessary hardware, software, networking, storage, transactional services and/or related technology required to perform analytics and provide the Services.
Google Firebase and/or Google Analytics. We use Google services to obtain analytics reports and usage analyses on how you interact with our services, understand how you use our app and how the app runs on your mobile device, how the app performs and when it crashes so that we can fix any issues, and try out app changes or features so that we can understand how you interact with them. We will also use the information generated by the app to compile reports on app activity.
Branch Metrics. We use Branch Metrics to deep-link users into the app, analyze how users access and use the app and use these insights to improve the app. If you downloaded the app by clicking on a Philips Ad on one of our marketing partners’ platforms, such as Facebook, Apple or Google, and decide to provide consent, Branch will collect Ad measurement data from your mobile device, including unique identifiers and analytics data on the Ad that you click on and other app events (such as first install, open and app sharing via the app’s sharing feature). To understand the effectiveness of our advertising campaigns and measure engagement, we share your Ad measurement data with the platform we used to run the Ad, which will then use the data to report on the effectiveness of our Ads. By consenting to the use of Branch, you agree to the sharing of your Ad measurement data with the platform you used when clicking on our Ad, such as Facebook, Apple or Google, as it may be the case, which will process your data pursuant to its privacy notice, and in countries outside of your country of residence which may not provide adequate protection to personal data in line with Regulation (EU) 2016/679.
Philips requires its service providers to provide an adequate level of protection to your personal data similar to the level that we provide. We require our service providers to process your personal data only in accordance with our instructions and only for the specific purposes mentioned above, to have access to the minimum amount of data they need to deliver a specific service, and to protect the security of your personal data.
Other third parties
Philips may also work with third parties who process your information or personal data for their own purposes. Please read their privacy notices carefully as they inform about their privacy practices, including what type of personal data they collect, how they use, process and protect them.
If Philips shares information or personal data with a third party that uses your personal data for its own purposes, Philips will ensure to inform you and/or obtain your consent in accordance with applicable laws before we share your personal data.
Subject to your choices, we may share your information and/or personal data with the following third parties:
External Media Channels, including Facebook, Instagram and Pinterest, for advertising purposes. We share your mobile device’s advertising ID with our partner External Media Channels to show you advertising in their respective environments in accordance with this notice.
External Platforms, including Facebook, Apple and Google, for Ad measurement and Ad attribution purposes. We share unique identifiers and analytics events with these third parties via Branch Metrics to understand the effectiveness or our Ads in accordance with this notice.
Advertising partners, for serving content and advertising in the apps.
Business partners, for allowing you to subscribe to our partners’ marketing offers. We’ve teamed up with some wonderful partners and we may offer you the opportunity to opt into their marketing campaigns. By selecting one or multiple partners and tapping 'Sign-up!' you are authorizing and instructing Philips to share your contact details (email, first name, last name), due date, mobile device information (country, locale and operating system) and authorization (consent text and date) with the selected partners to receive personalized offers from them in accordance with your choices.
The app may contain links to other sites or services of interest. Once you have used these links to leave the app, we do not have any control over those third-party sites or services. The information that you provide whilst visiting such sites is governed by their respective Privacy Notices.
When required by law, or as necessary to protect our rights, we may share your data with public and governmental authorities.
Your personal data may be stored and processed in any country where we have facilities or in which we engage service providers. By using the Services you acknowledge the transfer (if any) of information to countries outside of your country of residence, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal data.
If you are located in the EEA, your personal data may be transferred to our affiliates or service providers in non-EEA countries that are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here). For transfers from the EEA to countries not considered adequate by the European Commission, such as the United States, we have put in place adequate measures, such as our Binding Corporate Rules for Customer, Supplier and Business Partner Data and/or standard contractual clauses adopted by the European Commission to protect your personal data. You may obtain a copy of these measures by following the link above or by contacting us here.
How long do we keep your data?
We will retain your personal data for as long as needed or permitted in light of the purpose(s) for which the data is collected. The criteria we use to determine our retention periods include: (i) the length of time you use the app and Services; (ii) whether there is a legal obligation to which we are subject; or (iii) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations). In any case, we will retain your Account Data for as long as you have and use your account. We keep the Data you provide to us until you revoke your in-app consents. After 3 years of inactivity and not using the app, we will ask you if you still want us to retain your personal data. We will provide you with a 3-month window for you to re-consent for us to continue retaining your personal data. Ultimately, without receiving your consent after our contact attempts, we will delete your personal data after 3 years and 3 months.
Your Choices and Rights
If you would like to submit a request to access, rectify, erase, restrict or object to the processing of personal data that you have previously provided to us, or if you would like to submit a request to receive an electronic copy of your personal data for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may contact us here. We will respond to your request consistent with applicable law.
In your request, please make clear what personal data you would like to access, rectify, erase, restrict or object to its processing. For your protection, we may only implement requests with respect to the personal data associated with your account, your email address or other account information, that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.
Where we process your data to provide our services based on our terms, we may not be able to provide the services if we do not receive your data. Where we rely on our legitimate interests, we ensure that the processing does not outweigh your privacy rights and interests. Where we rely on consent, you may withdraw it at any time, without affecting the lawfulness of processing before your withdrawal.
We Protect Your Personal Data
We take seriously our duty to protect the data you entrust to Philips against accidental or unauthorized alteration, loss, misuse, disclosure or access. Philips uses a variety of security technologies, technical and organizational measures to help protect your data. For this purpose, we implement, among others, access controls, use firewalls and secure protocols.
Special Information for Parents
While the Services are not directed to children, as defined under applicable law, it is Philips policy to comply with the law when it requires parent or guardian permission before collecting, using or disclosing personal data of children. We are committed to protecting the privacy needs of children and we strongly encourage parents and guardians to take an active role in their children’s online activities and interests.
If a parent or guardian becomes aware that his or her child has provided us with his or her personal data without their consent, please contact us here. If we become aware that a child has provided us with personal data, we will delete his/her data from our files.
Changes to this Privacy Notice
Our Services may change from time to time without prior notice to you. For this reason, we reserve the right to amend or update this Privacy Notice from time to time. When we update this Privacy Notice, we will also update the date at the top of this Privacy Notice. We encourage you to review regularly the latest version of this Privacy Notice.
The new Privacy Notice will become effective immediately upon publication. If you do not agree to the revised notice, you should alter your preferences, or consider stop using our Services. By continuing to access or make use of our Services after those changes become effective, you acknowledge that you have been informed about the updates to the Privacy Notice.
If you have any question about this Privacy Notice or about the way in which Philips uses your personal data, you may contact us (including our Data Protection Officer and/or Representative) here. Alternatively, you have the right to lodge a complaint with a supervisory authority competent for your country or region
Philips Consumer Lifestyle B.V.
High Tech Campus 5, 5656 AE,
Eindhoven, The Netherlands
Additional information for California Residents
California Civil Code Section 1798.83 permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and like to make such a request, please visit our privacy website: https://www.philips.com/a-w/privacy/questions-and-feedback.html.
Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), we are providing the following details regarding the categories of Personal Information that we collect and process about California residents via the app. For details on how we handle Personal Information pursuant to the CCPA in other contexts, please go here. Under the CCPA, “Personal Information” is information that identifies, relates to, or could reasonably be linked with a particular California resident or household.
Sources of Personal Information
We collect Personal Information from:
Our interactions with you through the apps; and
Collection and Disclosure of Personal Information
The following chart details which categories of Personal Information about California residents we plan to collect, as well as which categories of Personal Information we have collected and disclosed for our operational business purposes in the preceding 12 months.
|Categories of Personal Information||Disclosed to Which Categories of Third Parties for Operational Business Purposes|
|Identifiers, such as name, contact information, IP address and other online identifiers.||Our affiliates and subsidiaries; trusted third-party service providers; business partners; third-party sponsors of sweepstakes, contests and similar promotions; your social media account providers, in connection with the social sharing you choose to use in accordance with this Privacy Notice.|
|Personal information as defined in the California customer records law, such as name and contact information.||Our affiliates and subsidiaries; trusted third-party service providers, and business partners in accordance with this Privacy Notice.|
|Characteristics of protected classifications under California or federal law, such as age and primary language||Our affiliates and subsidiaries; trusted third-party service providers, and business partners in accordance with this Privacy Notice.|
|Internet or network activity information, such as browsing history and interactions with our online services||Our affiliates and subsidiaries; trusted third-party service providers, and business partners in accordance with this Privacy Notice.|
|Geolocation data, such as device location.||Our affiliates and subsidiaries; trusted third-party service providers, and business partners, in accordance with this Privacy Notice.|
|Inferences drawn from any of the Personal Information listed above to create a profile about, for example, an individual’s preferences, behaviour and characteristics||Our affiliates and subsidiaries; trusted third-party service providers, in accordance with this Privacy Notice.|
Use of Personal Information
We use these categories of Personal Information for the purposes of operating, managing, and maintaining our business, providing our products and services, and accomplishing our business purposes and objectives, as described above under “What Personal Data are collected and for which purposes?”
We do not sell and have not sold Personal Information in the preceding 12 months, as “sale” is defined in the CCPA. We do not sell the Personal Information of minors under 16 years of age.
Individual Rights and Requests
If you are a California resident, you may request that we:
Disclose to you the following information covering the 12 months preceding your request:
The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
The specific pieces of Personal Information we collected about you;
The business or commercial purpose for collecting (if applicable) Personal Information about you; and
The categories of Personal Information about you that we otherwise shared or disclosed, and the categories of third parties with whom we shared or to whom we disclosed such Personal Information (if applicable).
Delete Personal Information we collected from you.
To make a request for the disclosures or deletion described above, please contact us at: https://www.philips.com/a-w/privacy/questions-and-feedback.html or (866) 309-3263. We will verify and respond to your request as described above in “Your Choices and Rights” and consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. We may need to request additional Personal Information from you, such as email address, mailing address, or telephone number in order to verify your identity and protect against fraudulent requests. If you make a deletion request, we may ask you to verify your request before we delete your Personal Information.
You have the right to be free from unlawful discrimination for exercising your rights under the CCPA.
If you want to make a request as an authorized agent on behalf of a California resident, you may use the submission methods noted above. As part of our verification process, we may request that you provide, as applicable:
Proof of your registration with the California Secretary of State to conduct business in California;
A power of attorney from the California resident pursuant to Probate Code sections 4000-4465;
Written permission that the California resident has authorized you to make a request on the resident’s behalf. This permission must be signed (via physical or e-signature) by the California resident.
If you are making a request on behalf of a California resident and have not provided us with a power of attorney from the resident pursuant to Probate Code sections 4000-4465, we may also require the resident to:
Provide you with a written permission signed by the resident to make the request on the resident’s behalf;
Verify the resident’s own identity directly with us;
Directly confirm with us that the resident provided you permission to submit the request.